Review: Victoria Eveleigh: Joe and the Hidden Horseshoe
Where did all the boys go? Pinked out, that’s where. Once, in pony stories, you’d expect the occasional boy; even equal participation. Josephine Pullein-Thompson wrote many titles in which it was entirely normal for a pony club to include girls and boys. No one thought it was odd. She even wrote titles in which the main character was a boy, like polio-stricken Charles in Show Jumping Secret. But girls came, more and more over the years, to be the only sex at which pony books were aimed. It’s a sad fact that a genre which started with girls being strong, independent and forging their own lives with their ponies, has been driven by the incessant need of marketers to define markets, into a pink cul-de-sac. The pony is now almost indivisible from princess culture, not helped by the sea of pink and sparkly stuff that’s swept over the equestrian equipment market: the insistence on workmanlike sobriety for horse and rider is long gone. Whilst personal choice is all very well, it’s worth a...