Riding equipment

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This advertisement, and variations of it, appeared regularly in Riding magazine in the 1940s and 1950s.  I had a quick check through this week's Horse and Hound to see if anything similar appeared, but either the modern man has no such need, or we have gone all coy.



Comments

Christina Wilsdon said…
Oh dear. I do hope "EMH" near the bottom of the ad had multiples of this garment, else I would not want to sit near him on a bus.
24 November 2011 at 18:15
Krizan said…
I really wonder what it looked like - a jockstrap?
25 November 2011 at 10:40
Jackie said…
oh my goodness, how many years on from 1946 was the advert? The mind boggles.
Even if they still existed, would we be so quick to boast of their longevity and exclusivity!
25 November 2011 at 11:45
Jane Badger said…
Krizan - so much had to go on in the mind for that ad, and yes, I think it must have been a jockstrap (although there are elements of truss there too).

Jackie - you have set me thinking now. Are litesomes still about? Actually I rather hope not.
25 November 2011 at 12:55
madwippitt said…
Was a jockstrap. Made in Keighley in Yorks. Went out of business around '70's - 80's.
13 December 2011 at 21:47
Jane Badger said…
Thank you. I will not ask how you know.
14 December 2011 at 11:50
madwippitt said…
:-D

It intrigued me so I looked on the interweb!
Wonderful thing, the interweb.
16 December 2011 at 21:53
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