It's a world away from bantams
I was going to blog about the bantams, who as I haven't clipped their wings this moult are enjoying themselves flitting about the rafters in their stable.
However, I was distracted. If My Little Pony is emphatically not your thing, and Bratz makes you long for the safe, pink horizons of Barbie, there is a new nightmare stalking the horizon. And I use the word stalking advisedly. These pony toys wear heels. Strappy heels. For this all I know, Jimmy Choos, for this is a far cry from real ponies with their inconviently mud-packed hooves. All this is aimed at, who else, little girls.
These ponies make My Little Pony look trapped in a world of childish innocence, for they are things imagined by someone who has realised that pandering to the worst instincts of small girls makes stuff sell, sell, sell. Girls love ponies, right? And they also LOVE the slutty style of Bratz, so why don't we combine them? Ta da! Strutz. Fashion with a kick, they say.
I don't like My Little Pony - I never have, though as I was around 20 when they first came out, I was hardly their target market. When I was small, I had epic quantities of Britain's models, and a few precious Julips, as well as a stable of felt ponies I'd made myself, and I never, not once, felt the desire for my ponies to get married, or do a fashion show, or go to school, save in my dressage arena, carefully constructed from the bottom of a chocolate box and filled with sawdust filched from the hamster. It does seem to me terribly sad that what's being presented to children with Strutz is the view that appearance is all. I never thought that anything would make My Little Pony seem positively desirable, but Strutz have succeeded.
I'm only glad my own daughter has now washed up on what seems in contrast the blessedly safe shores of Superdrug's teen makeup counters.