Secret Unicorn etc
For some reason best known unto only itself, Blogger has put this post below my last one. So, follow this link to get to it.
The Way Things Were: Pony Magazine in the 1960s
As you have probably realised by now, as a child, I was pony-obsessed. My favourite monthly reading was Pony Magazine, which I read cover to cover: every advert; every word. I recently bought a set of Pony Magazines from the 1960s. I actually took Pony in the 1970s, but there wasn’t a lot of difference between the decades in the style and contents of the magazine. One advert which took me instantly back to that state of childhood wanting; longing for things I couldn’t have, and trying to work out what I could do to afford them, was for Jacatex riding clothes. How I loved that ad. The Pat hacking jacket; the Pat riding mac and the Pat jodhpurs. Who was Pat? Was there a Pat? Or were the clothes just something that was off pat? It was never explained. Jacatex adverts didn’t change much over the years. The 1969 ad below is the same one that I remember from the 1970s, a cheerful pony girl in immaculate clothes. I don’t know whether Jacatex ever did haul themselves into the modern age a...
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