Isis Model Horses - a Rival to Julip
Julip Model Horses had the rubber (or latex) model horse field pretty much to themselves in the 1950s, but by the 1960s competition began to spring up from rival firms Isis, Pegasus and Otway, and Julip appeared thoroughly spooked by the competition. Their advertisements took on a distinctly panicky tone: “Beware of imitations!” they begged. Pony Magazine, April 1963 Otway and Pegasus, as far as I can tell, only lasted a couple of years, but Isis Products provided more sustained competition in the early 1960s. The company’s founder, Margaret Hughes Hartmann (1929–2006) grew up in the docklands of Cardiff. She desperately wanted to be a vet, but money was short, and her older brother’s education ate up what money there was. He eventually became a paediatrician. Margaret trained as a teacher, and then married Cyril Hughes Hartmann, an historian and writer, and contemporary and friend of CS Lewis and Tolkein. Cyril and Margaret’s daughter Carola was born in 1956: she was one of twi...