The Way Things Were: Pony Magazine in the 1960s
As you have probably realised by now, as a child, I was pony-obsessed. My favourite monthly reading was Pony Magazine, which I read cover to cover: every advert; every word. I recently bought a set of Pony Magazines from the 1960s. I actually took Pony in the 1970s, but there wasn’t a lot of difference between the decades in the style and contents of the magazine. One advert which took me instantly back to that state of childhood wanting; longing for things I couldn’t have, and trying to work out what I could do to afford them, was for Jacatex riding clothes. How I loved that ad. The Pat hacking jacket; the Pat riding mac and the Pat jodhpurs. Who was Pat? Was there a Pat? Or were the clothes just something that was off pat? It was never explained. Jacatex adverts didn’t change much over the years. The 1969 ad below is the same one that I remember from the 1970s, a cheerful pony girl in immaculate clothes. I don’t know whether Jacatex ever did haul themselves into the modern age a...
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(I don't believe it the word verification is stable in red!)