This advertisement, and variations of it, appeared regularly in Riding magazine in the 1940s and 1950s. I had a quick check through this week's Horse and Hound to see if anything similar appeared, but either the modern man has no such need, or we have gone all coy.
8 comments:
Oh dear. I do hope "EMH" near the bottom of the ad had multiples of this garment, else I would not want to sit near him on a bus.
No, me neither.
I really wonder what it looked like - a jockstrap?
oh my goodness, how many years on from 1946 was the advert? The mind boggles.
Even if they still existed, would we be so quick to boast of their longevity and exclusivity!
Krizan - so much had to go on in the mind for that ad, and yes, I think it must have been a jockstrap (although there are elements of truss there too).
Jackie - you have set me thinking now. Are litesomes still about? Actually I rather hope not.
Was a jockstrap. Made in Keighley in Yorks. Went out of business around '70's - 80's.
Thank you. I will not ask how you know.
:-D
It intrigued me so I looked on the interweb!
Wonderful thing, the interweb.
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